What do you do when a (likely) blockbuster changes release dates?  Well, if it seems that it will impact your movie, then, you move your movie.  That is exactly what a bunch of studios are doing today after Warner Bros announced that “Clash of the Titans” is moving to April, 2.  If January taught anything to the studios, it is that a runaway box office success (like “Avatar”) can really negatively impact box office returns of other movies, regardless of genre.  The collateral damage really impacts the openings of these other movies, and unfortunately, opening performance still seems to define overall success for most movies.  ”Yeah, so, what’s your point?” you may ask.  Well, the end result is that “The Back-up Plan” is moving by 1 more week, out to 4/23/10 (according to an article at thewrap and the official twitter, but the official site still says 4/16).  Let’s hope it means a good opening!

Also, you know, from a marketing standpoint, it is kindof cool.  If you are familiar with the poster for “The Back-up Plan” then you know the bit with ”Fall in love. Get Married. Have a baby. (not necessarily in that order)” and it is accompanied by arrows showing that these steps have been rearranged.  I think you could do something showing that the date 4/23/10  now includes 1,2,3,4, but rearranged.  Boom, synergy!

So today was the day we were all supposed to be able to go down to our local theater and finally get the whole enchilada.  Way back in June we posted a countdown timer and CBS Films confirmed 1/22/10 as the date to watch.  But along the way some dates were changed and the deck was shuffled.  CBS Films is launching a movie today: “Extraordinary Measures” – which we hope does quite well.  In addition to a strong cast including Harrison Ford, Brendan Fraser (remember, pronounce it “Fray-zer” ha!), and the delightful Kerri Russel, the subject of the film is the (hopefully) inspriational story of a father fighting for his kids, in an unconventional, yet also conventional way.  Confused?  Check out the movie

They are also donating $10,000 to charity, so that should be commended, and if you have strong ties to a charity, you can nominate yours to receive the funds!

If you’re going to see “Extraordinary Measures” (or any movie), click this button to find showtimes in your area, and buy tix or gift cards:

You may remember that Alex was having a motorcycle customized by the folks at Cro Customs.  Well, the ever watchful Tiffany at AlexOloughlinOnline posted a picture and link to an update blog at the Cro site.  They finished with his bike.  Although they were a little skeptical about the particular model of bike, in the end everyone was stoked on the result.  I personally have to say I like the lace wheels and the really nice rear wheel hardware, especially the way they integrated the brake light setup.  The bike looks pretty mean – it looks like it would eat my motorcycle.  I’ll leave the loyal readers to comment on how Alex looks.

Jennifer Lopez is being mentioned in lots of articles about FHM and the Top 100 Sexiest Women.  The skinny is that Megan Fox has been named as the #1 hottest woman, for the second year in a row.  The only woman to ever hold the title twice before was J.Lo, in 2001 and 2002.  But you know what is cool?  Marie Claire recently had a posting of the “Who Wore it Best” variety, and the reader comments show that Jennifer Lopez not only stomps on Megan Fox, but also pulls off some high-end high-heels better than Heidi Klum or Alexandra Burke. I have to agree with the reader comments…the other girls aren’t even wearing the right size shoes.

Also, LovelyLopez.net redisigned their page dedicated to “The Back-up Plan” and it looks quite nice!

In Twitter news, CBSFilms confirmed the release date is January 22, 2010, so set your timers!  Also, they acknowledged the article I wrote a few weeks back!  My tweet to them:

@CBSFilms hey it has been a slow week for TBUP news, so i wrote this piece on why I think CBS Films will succeed with it http://bit.ly/vJdKr 9:39 PM Jun 10th from web in reply to CBSFilms

—Their combined reply to several peeps (tweeps?):

@BBjlo Still a go for Jan 22 @TheHudgensNews we’re working on it right now. Hopefully very soon! @tmcguire47 thanks!about 17 hours ago from web

Hope they liked it!