The Back-Up Plan» News

Red Carpet Premier updates

tmcguire47 — Thu, 22 Apr 2010 01:31:43 +0000

This is fun!
Go here to watch to red carpet arrivals. (all screen caps from the stream from OTRC)
I’ve seen Alan Poul, Cesar Milan, Jennifer Elise Cox, Heidi Klum, Noureen DeWulf, Alex O’Loughlin…and Jennifer Lopez just walked in!

Alex O'Loughlin and Noureen DeWulf

Anthony Anderson

Meet Jennifer Lopez tonight in Miami Beach!

tmcguire47 — Wed, 14 Apr 2010 22:37:52 +0000

Holy SMOKES! From twitter:

OnlineJLoFan RT @43KIXFL: ATTN MIAMI! See Jennifer Lopez IN PERSON TONIGHT @ the Back Up Plan screening @ Regal South Beach @ 7:15. gofobo code 3SSRVSGL
——————————-
Here is the link: http://www.gofobo.com/screenings/the_backup_plan/393944?promo_code=3SSRVSGL

OnlineJLoFan and Beyond-Beautiful present….an Interview with Alex O’Loughlin

tmcguire47 — Wed, 14 Apr 2010 00:32:34 +0000

Holy smokes! They did it this time. OnlineJLofan and Beyond-Beautiful scored an exclusive interview with Alex O’Loughlin of “The Back-up Plan” - check it out here. Plus there is one more surprise…wonder what it could be??

For some reason, a lot of women like this photo...

Press Junket Monday!

tmcguire47 — Tue, 30 Mar 2010 05:37:52 +0000

Alex O’Loughlin and Jennifer Lopez spent the day giving interviews (sometimes very short interviews) to various groups of interviewers today. They both looked great, and despite a few questions of an overly personal nature, it seems like fun was had

OnlineJLoFan has a great gallery of press photos from the junket.
LovelyLopez has some more info, and a gallery as well.

The Back-up Plan at Showest 2010

tmcguire47 — Fri, 19 Mar 2010 19:21:57 +0000

The reports are in and so far the reactions seems good. Audiences responded well to “The Back-up Plan” after the screening on 3/18/2010 at Showest in Las Vegas. Jennifer Lopez attended some of the events, and was interviewed and of course photographed along the way.

There are lots of galleries out there, and as usual, people think JLo looks good:

Imnotobsessed.com - Gallery of Jennifer Lopez and Vanessa Hudgens
LovelyLopez.net – with a great gallery and also a video interview
MoeJackson.com- Even haters still think JLo looks great

SuperBowl ad for The Back-up Plan

tmcguire47 — Mon, 08 Feb 2010 03:26:28 +0000

Like most advertisers in the big game, CBS Films definitely attempted to appeal to the male audience, but hey, that is ok, and ideally, the fact that this movie has such broad appeal (and by broad i me crossover, not uhhh, broads. tired joke, i know, but hey) is why it will do well. Jennifer Lopez and Alex O’Loughlin certainly get to demo their freak-out faces!

Official Widget

tmcguire47 — Fri, 05 Feb 2010 00:42:28 +0000

you can post this widget on your own site (or facebook, or nearly anything to which one can publish) by grabbing the code by clicking the “Grab It!” button in the bottom right (of the widget).

Official Site Re-Launch

tmcguire47 — Fri, 05 Feb 2010 00:26:42 +0000

The New official site for "The Back-up Plan" Movie looks great

CBS Films relaunched the website for “The Back-up Plan” – a new, fancier flash site. It plays like a street scene from the New York neighborhood that is the movie’s setting. There are even games (unlock fresh clips), a widget to embed the trailer on your page, soon to be a ringtone, wallpapers, posters…basically, a whole lot of goodies. Thanks CBS! It is pretty slick, so go check it out:

http://www.theback-upplan.com/

Behind-the-Scenes Photos

tmcguire47 — Thu, 04 Feb 2010 23:08:10 +0000

The good folks at CBS Films are hooking everyone up with some high quality behind-the-scenes photos from the set. These Cast and Crew photos really communicate a fun atmosphere from the set. Alex O’Loughlin and Jennifer Lopez look good, regardless of the situation.
See the photos at the official Facebook page for The Back-up Plan.

I have them here as well, and in my imagination, they tell a little story:

Alan Poul directs Alex O'Loughlin on who exactly to flip off. Technique is also an issue..."OK, so, yeah, that guy...No, just the one finger."

OK, Alex, nice, but this time, when you flip off the cashier, do it with more...with more feeling!

And the JLo is all like, "nah-uh, you did not just flip off the cashier, he is my boy! you're going down O'Loughlin."

Then Alex's loyal friends physically subdue JLo. OK, J/K, the cast made up and now they are all freinds and Alex and Alan promise to stop flipping people off.

"OK, guys, so here's the deal (chuckle) ok (laughing) on 3, let's flip off the all the moms at the park." Ohhhh, those boys, always with the antics...

New New Release Date – April 23, 2010

tmcguire47 — Wed, 03 Feb 2010 20:25:00 +0000

What do you do when a (likely) blockbuster changes release dates? Well, if it seems that it will impact your movie, then, you move your movie. That is exactly what a bunch of studios are doing today after Warner Bros announced that “Clash of the Titans” is moving to April, 2. If January taught anything to the studios, it is that a runaway box office success (like “Avatar”) can really negatively impact box office returns of other movies, regardless of genre. The collateral damage really impacts the openings of these other movies, and unfortunately, opening performance still seems to define overall success for most movies. ”Yeah, so, what’s your point?” you may ask. Well, the end result is that “The Back-up Plan” is moving by 1 more week, out to 4/23/10 (according to an article at thewrap and the official twitter, but the official site still says 4/16). Let’s hope it means a good opening!

Also, you know, from a marketing standpoint, it is kindof cool. If you are familiar with the poster for “The Back-up Plan” then you know the bit with ”Fall in love. Get Married. Have a baby. (not necessarily in that order)” and it is accompanied by arrows showing that these steps have been rearranged. I think you could do something showing that the date 4/23/10 now includes 1,2,3,4, but rearranged. Boom, synergy!