What do you do when a (likely) blockbuster changes release dates?  Well, if it seems that it will impact your movie, then, you move your movie.  That is exactly what a bunch of studios are doing today after Warner Bros announced that “Clash of the Titans” is moving to April, 2.  If January taught anything to the studios, it is that a runaway box office success (like “Avatar”) can really negatively impact box office returns of other movies, regardless of genre.  The collateral damage really impacts the openings of these other movies, and unfortunately, opening performance still seems to define overall success for most movies.  ”Yeah, so, what’s your point?” you may ask.  Well, the end result is that “The Back-up Plan” is moving by 1 more week, out to 4/23/10 (according to an article at thewrap and the official twitter, but the official site still says 4/16).  Let’s hope it means a good opening!

Also, you know, from a marketing standpoint, it is kindof cool.  If you are familiar with the poster for “The Back-up Plan” then you know the bit with ”Fall in love. Get Married. Have a baby. (not necessarily in that order)” and it is accompanied by arrows showing that these steps have been rearranged.  I think you could do something showing that the date 4/23/10  now includes 1,2,3,4, but rearranged.  Boom, synergy!